The 75 Greatest Management Decisions Ever Made
책과 함께 2009/06/09 09:03The 75 Greatest Management Decisions Ever Made
GETTING ON
The objective is simple enough. Happiness comes from working at what we are good at and in ways that suit our abilities. The trouble is that this combination rarely occurs. The reason, says Peter Drucker, is that we often have little idea of what we are good at. Ask yourself: What are my strength? How do I perform? What are my values? Where do I belong? What should my contribution be?
The route to outstanding performance is to identify and improve your unique skills, and then to find jobs and assignments that match your skills, values, and so on. Ask questions, find the answers, and then you will be equipped to make the right decisions for your career-and life-development.
COMPETITIVE ADVANTAGES
The five competitive forces are:
- The entry of new competitors. New competitors necessitate some competitive response, which will inevitably use some of your resources, thus reducing profits.
- The threat of substitutes. If there are viable alternatives to your product or service in the marketplace, the prices you can charge will be limited.
- The bargaining power of buyers. If customers have bargaining power, they will use it. This will reduce profit margins and, as a result, affect profitability.
- The bargaining power of suppliers. Given power over you, suppliers will increase their prices and adversely affect your profitability.
- The rivalry among existing competitors. Competition leads to the need to invest in marketing, R&D, or price reductions, which will reduce your profits.
"The collective strength of these five competitive forces determines the ability of firms in an industry to earn, on average, rates of return on investment in excess of the cost of capital. The strength of the five forces varies from industry to industry, and can change as an industry evolves"
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